Agents book the jobs; managers build the career. Learn the legal, strategic, and commission differences so families and young performers can make smart decisions.
Published: March 3, 2025 at 00:00
Author: George Caceres
Summary (TL;DR)
Agents focus on booking work and contracts; managers focus on long-term strategy, development, and guidance. Many performers benefit from having both once momentum builds.
Main article
Breaking into the entertainment industry can feel overwhelming, especially when it comes to understanding the roles of agents and managers. While both are essential for a performer's career, their responsibilities are very different. Knowing the distinction can help aspiring actors, singers, and performers — as well as their families — make informed decisions and avoid common pitfalls.
What Is an Agent?
An agent is primarily responsible for finding work for their clients. They are licensed professionals who connect talent with casting directors, producers, and projects.
What Agents Do:
- Submit talent for auditions and casting calls
- Negotiate contracts and pay rates
- Ensure performers are paid correctly and on time
- Maintain legal compliance in deals and agreements
Agents typically earn a commission of around 10% on the work they book for you. They don't get paid unless you do.
What Is a Manager?
A manager takes a bigger-picture approach to a performer's career. While an agent focuses on finding jobs, a manager guides and develops your long-term strategy.
What Managers Do:
- Help shape a performer's brand and career direction
- Provide advice on which auditions or roles to pursue
- Assist with building skills through training and workshops
- Help with networking and introductions to key industry figures
- Support performers with personal guidance and coaching
Managers usually take a higher commission, typically ~15%, because they're more involved in your overall development and career planning.
The Main Difference
Think of it this way:
- Agents focus on opportunities — they book the jobs.
- Managers focus on strategy — they plan the career path.
Agents are often legally required for handling negotiations and contracts, while managers act as advisors and career coaches.
Why You Might Need Both
Many successful performers have both an agent and a manager.
- The agent gets you in the room.
- The manager makes sure you're ready and making smart choices.
At Ultimate Performer, our goal is to help participants connect with reputable agents and managers who are trusted and experienced — eliminating the guesswork and protecting families from scams.
Final Thoughts
Navigating the entertainment industry is easier when you understand the roles of each professional in your corner. By knowing the difference between agents and managers, aspiring performers can build strong teams, focus on their growth, and confidently take steps toward a thriving career in the spotlight.
Quote: Agents book jobs; managers build careers.
Tags: agents managers entertainment-industry career-strategy contracts-and-commission ultimate-performer
Frequently Asked Questions
Q: Do I need an agent, a manager, or both?
A: Early on, an agent can get you auditions. A manager helps shape your long-term strategy. Many performers benefit from having both once momentum builds.
Q: What are typical commissions?
A: Agents ~10% on booked work; managers ~15% for broader career guidance. Terms vary by territory and contract.
Q: Who negotiates contracts?
A: Agents (and attorneys) typically handle negotiations and ensure legal compliance. Managers advise on strategy and fit.
Q: How do I avoid scams?
A: Legit agents and managers don't ask for upfront fees to represent you. Validate licenses, check rosters, and get referrals.
Q: How can families support young performers?
A: Vet representatives, track commitments, and align on training, wellness, and education alongside career goals.
Key Takeaways
- Agents book opportunities; managers build strategy and development.
- Typical commissions: agents ~10%; managers ~15%.
- Agents negotiate and ensure compliance; managers guide branding, training, and choices.
- Many performers use both: agent for access, manager for readiness.
- Ultimate Performer connects families with vetted, reputable reps to avoid scams.